Sales & Marketing

Boutique Hotel Management (BHM) provides the basis for cohesive and unique sales and marketing strategies as required for independent operators to punch through the competition.

Whether the chosen message is refined and elegant, sleek and funky, or fresh and dynamic. Marketing is an essential element crucial in significant decisions made by successful properties. 

We can add critical components for success:-

• Effective Sales and Marketing Planning

• Brand and Image Communications

• Marketing Mix and Target Markets

• Yield Management

• Brand Memberships

• Trade Relationships/International/Regional Agents

• Public Relations Projects and Long Term Strategy

• Loyalty Programs and Electronic Marketing

• Electronic Direct Marketing

Brand Marketing

Boutique Hotel Management has the skills to assist you to further build brand ensuring that you capture

the best return on investment.

• Creating & launching recognisable brand identities

• Refining / Refreshing brand image

• Identify & harness complimentary brand partners

  • Marketing groups

  • Package creations

  • Loyalty systems

  • Build global opportunities

  • Airline, transport and activity packages

  • Brand partner in-house PR

  • Brand partner in-house sales and marketing

  • Promotional activities and events

Brand image is to do with the soul of the business.  Partnerships and allegiances strengthen wider

exposure. We ensure relationships are beneficial and coax the potential.

Contact Boutique Hotel Management today and see how we can help you improve your company results.

Image - SLH

Supplier Relationship Management

BHM has insight into brand memberships, wholesaler agreements and trade partnerships; how to ensure a property seeks and maintains beneficial partnerships and maximises potential of relationships. 

• Introductions & negotiating the best partnerships

• Communications strategies and systems

• Facilitate benefits and add-on systems

• Yield management

• Maximise potential in global or regional exposure

Competition drives the need to effectively manage trade relationships. Traditional channels must be built upon to get the step up and stand out.

Public Relations Strategy

 BHM offers an experienced and respected public relations team which delivers results. Primarily working with deluxe and boutique operations, emphasis is on working relationships, to ensure the ideal message is portrayed.

Public Relations is a most cost effective marketing tool. To achieve desired results it relies on excellent resources and a fine understanding of communications, marketing and media.

• Understanding unique and inspiring selling points

• Marketing message promoting ideal brand image

• Market-specific communications

• Timely public and media relations for key events

• Reinforce credibility and achievements trade, consumer in the region (Australia and NZ).

• BHM can access extensive media in international markets through proven systems.

Get noticed for the best reasons.

Reward Programs

Boutique Hotel Management offers tailored, fresh and effective loyalty programs.

Mark Dakin has personally developed a tested, state-of-the-art simple and effective program, created with unique independent properties in mind.  A loyalty program brings valuable benefits in the correct environment and influence on brand.

BHM can design one-to-one marketing strategies: 

• Develop customised in-house rewards program with minimum investment

• Assist with practical and unique internet and print mergers

• Maintaining a web-based register of print and media contacts

• Enhance the rewards program of credit cards

Our loyalty system provides recognition of frequent and returning guests. Welcome them and know them. The BHM program makes sure this happens. 

Sales Representation

Boutique Hotel Management can provide international in-market sales representation to key wholesalers.

BHM has developed relationships with international wholesalers, and New Zealand & Australian based inbound tour operators. We undertake sales representation programs for luxury properties.

• Effective sales programs

• Wholesler brochure development

• Itinerary development

• Updating rates and packages

• In-market presentations and training

Regular in-market visits are an essential element in growing international sales.The Boutique Hotel Management team has first-hand experience.

Web Solutions

BHM Web Solutions is a Sydney based website design and development company who builds quality website with easy to use content management systems (CMS), that are search engine friendly and use the world class Square Space operating platform allowing automatically viewing of your website on any device or operating system.

At BHM Web Solutions we start with a free consultation to ensure that we achieve the results that you are looking for, and then we will taylor a solution that best suits your requirements and the majority of our customers getting website designs completed in 2-3 weeks, getting your business website live in the shortest time possible.

As a business owner if you are looking for an affordable good looking, easy to maintain & operate and are value for money, go no further.

BHM Web Solutions grew from our parent company; Boutique Hotel Management who have been developing web sites for the hospitality industry and small business operators for over 20 years. In that time we had become experts in optimising website listings within the search engines through astute content, design and good optimisation, achieving critical page one results in almost all search engines.

We can also manage on your behalf online marketing campaigns using direct communication via e-mail or SMS text based marketing, comparative shopping website participation ensuring the optimal results for your company.

As one of Australia’s most affordable website developers, BHM Web Solutions offer a number of cost effective design & development packages including hosting and marketing solutions so the effective results.

Services we provide:

• Website Design Services

• Website Search Engine Optimisation (SEO)

• Domain Registration

• Website Hosting

• Data Base Management

• Electronic Newsletter

• Online Marketing Services

• SMS Text Marketing

• Analytical Reporting

• Electronic Survey Services

• Copy Writing Services

• Photograph Licensed Image Sourcing

• e-Commerce Web sites

• Intranet sites

• Social Media

Contact BHM Web Solutions today to discuss on how we can help you and your business achieve your online goals and help generate addition revenue for your business.

Electronic Direct Marketing

Boutique Hotel Management (BHM) knows electronic marketing is a cost effective and essential key component of the contemporary sales and marketing strategy.

BHM have a comprehensive e-enabled database of key contacts in potential market segments, updated 

in real-time. Combine this with technology systems and relationships to employ it effectively.

Boutique Hotel Management can provide:

• Customised market-defined contact database

• Strategic, effective direct marketing campaigns

• Provide the technology

• Partners to create & deliver cohesive message

E-marketing must be organic with the culture of a business.